When asked about their drinking habits, most people who consume alcohol above recommended levels have a strikingly similar response: “I’m not like those people.” This psychological phenomenon, known as othering amongst drinkers, has emerged as a significant obstacle in addressing alcohol harm across the UK and beyond.
Recent research examining 18 studies involving hundreds of participants reveals a troubling pattern. People drinking at risky levels consistently distance themselves from what they perceive as “real” problem drinkers. This happens even when their own consumption puts them at considerable health risk.
Understanding Othering Amongst Drinkers and Problem Recognition
Othering is the practice of constructing a problem “other,” someone fundamentally different from ourselves. In the context of alcohol, it means drawing sharp boundaries between one’s own “responsible” drinking and the problematic drinking of others.
This isn’t simply denial. Moreover, it’s a sophisticated set of strategies people use to maintain a positive self-image. Meanwhile, they continue potentially harmful behaviours. The research shows that othering amongst drinkers operates through several interconnected themes. Furthermore, each theme reinforces the belief that “I’m in control, not like them.”
(Complete article WRD News)